Business and Liberal Arts

BALA Application Web Form

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All applicants must set up a meeting with the Administrative Director of the Business and Liberal Arts program and bring a copy of a recent transcript if available. Contact the Administrative Director at (718) 960-8719 for additional information.

ELIGIBLE LIBERAL ARTS MAJORS

African and African American Studies, American Studies, Anthropology, Art and Art History, Biological Sciences, Chemistry, Comparative Literature, Economics, English Languages and Literatures, Geography, Geology, History, Italian American Studies, Mass Communication, Multimedia Journalism, Latin American and Puerto Rican Studies, Linguistics, Mathematics, Music, Philosophy, Physics, Political Science, Psychology, Sociology, Theater and Dance.

THE BALA CORE

ACC 185: Introduction to Accounting for Non-Accounting Majors
This course will introduce basic accounting principles, their use in the preparation and interpretation of financial statements, and the uses of accounting for management.

BBA 204: Principles of Management An introduction to the theory and practice of management, this course will explore effective and efficient managerial techniques, and help to develop management skills such as planning, organizing, and controlling the physical, financial, and informational resources of an organization.

BBA 332: Marketing Management
This course centers on the nature and function of marketing. These include consumer motivation and behavior; marketing at both the wholesale and retail levels; market research; product planning; pricing policies; sales management and promotion; and government regulation.

OR

BBA 328: Human Resource Management Taking a broad approach, the course will survey the following topics: large scale enterprise and managerial goals; economic and social matrices for hiring; development of human resource inputs; and collective bargaining techniques.

COM 300: Communications in Business and Industry This course will introduce the principles of oral communication with applications in business, industrial, and professional settings. Special attention will be given to topics such as business presentations, employee motivation, and interviewing.

OR

PHI 330: Business Ethics This course will explore the social responsibilities of business organizations, with attention to the ethical, moral, and social issues stemming from the interaction of individuals, businesses, and government.

THE INTERNSHIP SEQUENCE

After the first four courses, BALA students have the option to apply for the selective internship sequence; eligible students must maintain a grade point average of 3.0 or above. Following an in-depth investigation of career directions, students can choose to earn an additional 5 credits in HUM 470 - the Humanities Internship, or NSS 470 - the Natural and Social Science Internship.

Last modified: Oct 25, 2011

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