Media Relations works to publicize campus events, prestigious awards and honors, new programs and institutes, the work of faculty and administrators, academic initiatives, and noteworthy student accomplishments, as well as to raise general awareness about Lehman College.
We use a number of different formats for publicity, depending on the nature of the event. We create traditional print releases, as well as video news releases, podcasts, e-mail newsletters, and occasional ads. The format used depends on the news outlet receiving the materials (i.e., a podcast may be sent to a radio station, in addition to a print release).
Publicity materials are distributed to a variety of outlets, depending on the nature of the news being reported. These include local Bronx press, community newspapers outside the borough, and ethnic, education, health, science, and Spanish-language media. News releases also are posted on the Lehman College website and the CUNY Newswire and, where applicable, the CUNY ScienceWire. Podcasts are posted to Lehman College’s iTunesU channel, and videos to the College’s YouTube channel.
Information for press releases, videos, and podcasts should be sent to the Media Relations Office two to three weeks in advance of an event to ensure that appropriate arrangements can be made for a news release, media advisory, and/or media coverage.
- Joseph Tirella, Director
For Cultural and Other Events Open to the Public:
- Yeara Milton, E-Media Communications Manager