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Continuing Education Certificate Programs

Digital Marketing for Professionals

Lehman College’s Digital Marketing Classes in the Bronx will help you learn the fundamentals of the digital marketing toolbox or brush up on your existing skills. Advance your knowledge of digital marketing while adding to your skills with practical, hands-on classes. Our digital marketing professionals can help you learn to market a new or existing business. 

Prerequisites

HS diploma or equivalency. The program is taught 100% live online. Computer skills are required.

Program Certificate

In order to receive a program certificate, you must successfully complete all required program courses listed with a grade C or better. To request a program certificate, please send an email to ce@lehman.cuny.edu with “Certificate Request” on the subject line.

Program Courses

Digital Marketing Tools

Explore digital marketing tools that range from the familiar to the cutting-edge. Discover how businesses evaluate and use these marketing tools to find new customers online. Through hands-on activities, you will determine which digital marketing tools are right for you.

DSB 01 / 3 sessions / 7.5 hours / Online

Digital Marketing Content

Develop the foundation you need to enact a successful digital marketing campaign. Includes hands-on practice defining a customer profile, conducting competitive research, creating targeted content for all your digital marketing platforms website, email, etc.

DSB 02 / 3 sessions / 7.5 hours / Online

Social Media In Action

Explore different social media platforms and their diverse audiences. Learn how to develop a social media marketing campaign to increase exposure and revenue for businesses. Includes hands-on activities using social media marketing strategies and tools. Prerequisite: Digital Marketing Content DSB02 or equivalent experience.

DSB 03 / 6 sessions / 15 hours / Online 

Google Search and SEO

Maximize the Google search engine to find the information you want and help the public find your webpage. Learn how businesses conduct research and search for new customers online using programs like Google Analytics, Google Search Console, and Google Adwords.

GAP 16 / 3 sessions/7.5 hours/ Online

Coordinator Contact:

Lesley (Flor) Figueroa
Email: flor.figueroa@lehman.cuny.edu

Course Schedule and Registration

For COURSE SCHEDULES or to REGISTER click this link.

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